Medical partnerships are a great way to grow business, expand your client base, and forge relationships with key partners for medical referrals. The first step in building professional partnerships is connecting with other doctors and specialists. The best kind of referral partnerships are mutually beneficial for each practice and ultimately improve health outcomes for patients.
Medical Partnership Considerations
Before reaching out to practitioners to see about forming a professional partnership, you should define your goals and the type of partnership you seek. Many different medical partnership models exist, so it’s good to know what type fits best with your practice.
Knowing your practice and who your target audience is will go a long way toward figuring out other providers whose services intersect with your patients’ needs. After defining your goals and nailing down your target audience, you’ll need to keep the following considerations in mind when securing medical partnerships:
- Communicate about mission overlap and how extensive you want the partnership to be
- Be prepared for a give and take in making the partnership work
- Create an implementation team with representation from both partners
- Adopt new technology or business models to support the partnership
It’s crucial to have standards for your organization and stick to them.
Medical Referral Partnerships
One of the most common types of partnership is a medical referral partnership. An example of this could be a professional partnership between a primary care provider and a rehab center. Strong referral partnerships can boost your business by increasing your patient numbers and ultimately improving health outcomes with your patients. Establishing a strong referral network relies on the following keys:
Selecting the Right Partners
You’ll likely have access to more prospective partners than you can realistically accommodate. In addition, not everyone is worth partnering with for multiple reasons, chief among them a lack of mission alignment. Convenience may be the first draw, but establishing strong and lasting partnerships requires a more thoughtful approach.
Growing Relationships with Clear Communication
The most significant source of frustration in any partnership is a lack of clear communication. Avoid this hiccup by forging a clear communication strategy. This likely includes follow-up with offices you receive referrals from and could extend to writing handwritten thank-yous to practices you’ve partnered with recently. If you and your partners communicate effectively, it means patients can trust the care they receive from each of you.
Tracking Progress and Iterating
Gauge client satisfaction with your partnerships by asking them to complete surveys. Listen to their feedback and analyze for any gaps in your partnership that could be causing problems. If something proves ineffective, don’t be afraid to change. Just be sure you’re clear about the change and the rationale behind it.
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